“She did it, so I can do it too.”
Imitation is an extremely powerful social behaviour. In a media landscape increasingly dominated by social media, how can we view the voices of leaders, in all their diversity, as a true social responsibility?
Deep learning: a game changer for marketing analytics. Or is it?
Prof. Vafainia takes a look at an article from the MIT Sloan Management Review discussing the performance of deep learning methods compared to traditional ones, and its ability to accurately predict consumer choices.
