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17.12.2020
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Tiktok on Smart Phone Screen. Young Girl Pointing or Texting Mobile Phone During a Pandemic Self-Isolation and Coronavirus Prevention.
Tomorrow's Choices, Today

2020: The right time for TikTok

#SocialMedia

Between the pandemic lockdown and social unrest, 2020 was an important year for social media. For The Choice, Michael Haenlein, Professor of Marketing at ESCP, looks at the past year and future challenges of social media platforms.

17 Dec 2020 5 min read
Man buying something with a credit card online. Photo by rupixen.com on Unsplash.
Tomorrow's Choices, Today

Black Friday: Retail Heaven or Supply Chain Surge?

#Retail

Can you imagine the future of Black Friday after Covid-19? For The Choice, BearingPoint UK Partner, Stuart Higgins looks at how retailers can meet online demand while making a profit.

17 Dec 2020 5 min read

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